Navy Vet Helps Community Achieve ‘Defined Physique’ | Small Business Revolution (Story #97)

Navy Vet Helps Community Achieve ‘Defined Physique’ | Small Business Revolution (Story #97)


(Robert) C’mon ladies. We’re getting started soon. Alright, everybody grab a machine. Ready? Go. There you go, there you go. Good job. Good job. Good job. How’re you feeling Darlene? Looking good, looking good, looking good. (Robert V.O.) This is a business of helping people. We push you because everybody wants to lose weight but the work that’s required sometimes takes people to their very edge. Everyone wants to fit into the dress but weight is just a byproduct of being fully healthy. What’s your real goal? Who do you really want to be? (Robert on phone) You said you heard from me from a friend? And what are you looking to get from a trainer? What is your goal? (Robert V.O.) I think my personality is a service personality I joined the navy in 1985, I went in right after high school What it did was help me to identify myself as a person who’s capable Someone that people can count on when it’s needed. It just made sense that once I got out here on my own that it probably be in an area of service. I’ve always been interested in business, I’ve always been interested in making money, but if your first thought as a personal trainer isn’t to help people then you’re in the wrong business. (Robert) Hands reaching Exactly. Feeling that right in there? Good. (Patricia) I was at 271 pounds I felt old, and slow, and overweight I hated what I had become so I had to change it. I’m a licensed social worker. My life’s work is serving others and serving young people When I didn’t get myself together at 55 and then I crossed the 60 line, I decided “Ok, you want to keep working for a while, y’know? That’s not gonna work” You have to be in balance to serve. (Robert) I think there’s a big advantage to what we do versus big box gyms. Instead of just kinda creating a one-size fits all type of program I’m able to put together a program that works just for you. This is personal training so it gets personal. I have a hard time just looking at them like a client. We actually become friends and I can get a little more pushy with you when I need to. (Patricia) I have gone to a fitness center recently and they’re not like him. Rob’s not just helping people work out, he’s helping people realize themselves. It’s a beautiful thing, it’s a gift. (Robert) If you’re going to bring a business into a community you have to make it about that community. On Saturdays we hold a free workout and then you can take that with you through your week. It’s gonna create revenue for Defined Physique Giving people an opportunity to see who we are but the overall piece is you get a chance to help at a broader scope. Baltimore has been very good to me. I’ve been here for just about 20 years and this is home. So we make certain that a part of our business is giving back. We want to serve those who are looking for more than just fitness but for a different way of life. We accept all challenges. (Jason) Here comes the challenging part. (Robert) Flex Flex and relax. (Jason V.O.) I just wanted to serve my country but I felt kinda like part of me got lost over there. We were going around to the polling sites, that was Iraq’s first election, and I remember the gunfire before the explosion. (Pam) After he came out of the coma, we had to relearn everything and if we went a couple weeks without doing something he would regress. So we’ve been looking for other things to keep Jason engaged in in order to continue his recovery. (Robert) Just like we practiced. (Robert V.O.) When I first met Jason I didn’t know what to expect but he had the biggest personality of “I can do it. What’s going on? Give me something heavier” You give me a guy with that kind of attitude, we can do anything. (Jason) The old hospital I was in, they were like “You’ll never walk again. You can go up any higher” (Interviewer) Has Robert ever told that you can’t do something? (Jason) Oh hell no. He’s the biggest guy in my corner that I could ever want. We just understand eachother, y’know? Because we’re both military. We have that bond. As many times as I want to quit, he never lets me. He makes me feel like I’m getting a part of my life back. (Robert) Alright, ready? Military crawl. Got a couple crawls in you? Place is on fire, it’s going up. How’re you gonna survive? This way. Let’s survive. Get that left leg too. Get that right leg up under you more. Good now pull that left leg. No more stopping, c’mon. Keep digging, keep digging, keep digging Alright, let’s take this thing home. (Jason) I’m gonna get to that damn chair if it’s the last thing I do. (Robert) Cross the line, little bit more. Alright, alright, alright, that’s good. Need a moment? (Robert V.O.) It’s a very humbling feeling to be in the presence of a person like Jason. You wanna help them, you want to see them regain their strength get back to a place in life where they feel they’re whole because a lot of individuals who have served, who have come back injured they don’t feel whole anymore, they don’t feel received they don’t feel like the world is for them. So just to be there and be a part of it helping him to become a better Jason to become a whole Jason those are the moments that make this worth it.

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